Sunil Peetush of HabsCave Named Official ZippyBack™ Ambassador
ZippyBack™, the officially licensed NHL Alumni Association wearable collectible, today announced Sunil "Sunny" Peetush as its official brand ambassador for Montréal. Sunny is the collector and superfan behind HabsCave, a Montréal Canadiens memorabilia collection housed in his Saint-Lazare, Quebec home, and the first-ever inductee to the Canadiens' Molson Hall of Fan, with his name now displayed on a banner in the Bell Centre's Molson Ex Zone.
Watch: Sunny Unboxes the Montreal Greats Series 1
Ahead of the announcement, Sunny unboxed the ZippyBack™ Montreal Greats Series 1 set on video, giving fans a first look at the collection in hand.
What started as a childhood hockey card collection has grown into one of the most complete Canadiens collections outside the Bell Centre itself, spanning nearly every era of the franchise's history. Sunny has spent years opening the HabsCave to fellow fans and using it to host charity nights for causes close to him, and the same community-first instinct is a big part of why ZippyBack came calling.
Sunny built HabsCave from that childhood card collection into a basement museum most Canadiens fans only dream of, and has used it for years to host charity fundraisers benefiting the Kat D DIPG Foundation and the Liam Foundation. He shares the collection and connects with fellow collectors on Instagram as @habscave.
ZippyBack™ Founder Joel Matlin said the partnership was an easy call:
"Sunny is not just a Habs Super Fan, he does incredible work in the Montréal community reflecting the same values ZippyBack espouses through its NHL Alumni Association partnership, with every NHL Alumni ZippyBack sale, participating players donate their royalties towards Alumni player health, wellness and transition programs."
Sunny said the fit was just as natural from his side:
"The moment I got my hands on a ZippyBack, I was on board. This is the ideal hockey fan collectible, you can wear it on your cap or display it in your mancave (or wherever you showcase your collectibles). I'll be wearing mine and giving some away at Habs games."
As Montréal ambassador, Sunny will appear in ZippyBack™ content and promotions tied to the Montréal collection, starting with game-night giveaways at the Bell Centre. Fans can browse the full ZippyBack™ lineup of officially licensed NHL Alumni Association players who spent their careers with the Montréal Canadiens at the Montréal collection, and follow ZippyBack™ on Instagram at @zippyback for updates on the partnership.
About ZippyBack
ZippyBack™ is a patented, serialized wearable collectible that snaps onto the strap or side of a cap, officially licensed by the NHL Alumni Association and minted in Canada.
Every ZippyBack™ collectible you buy directly funds NHLAA health, wellness, and transition programs, real support for the men who gave everything to the game. The legends didn't stop mattering when the final whistle blew. Neither does your purchase. Be part of what keeps them supported.
